What can you learn from mobile CRM data?

Although we may not yet know the full potential and all the possible applications of mobile CRM, compared to the traditional systems, it is certain that as the volume of data provided through IoT is increased, so are the abilities to utilize such data in order to improve customer interaction. Read below to see some of the industries that benefit from mobile CRM data.

Sales monitoring

One of the primary benefits of mobile CRM is that it allows sales managers to monitor their sales personnel more effectively. Businesses usually monitor their sales personnel’s activities and the number of sales they complete. Mobile CRM offers more sales monitoring features. The most obvious one is that it enables you to accurately measure the time your sales personnel spend with every customer, working from home and on the go. In particular, the devices on which your mobile CRM solution runs, send real-time information regarding their location, while at the same time record all activities and data entries.

Customer monitoring

Similarly, those businesses that have developed applications for their customers, will be able to monitor their activity as well. And, while sales managers may not be interested in this information, marketing analysts certainly are. Especially for marketers, knowing when and where customers show an interest in the products and services offered by the business, is of great value. Understanding the customers’ psychology is an objective for which many businesses allocate significant resources. Thanks to mobile CRM, these businesses are getting closer to achieving this goal, with significantly less effort, since they can monitor when customers are using their app or visiting their site. This information alone may not be as important, but when analysed and classified with the help of advanced analytics, the insights that will be produced will certainly be interesting.

Real-time offers

Knowing where your customers are located, enables you to send direct and targeted messages to their mobile devices. The existing IoT options support tracking individual mobile devices inside your store. A mobile app connected to your CRM system can notify your retailers when their customers are coming in. Furthermore, individual customers may also offer specific patterns that your business can utilize, after processing and storing this location data in your CRM database. Then, you can send messages and notifications for various activities to your employees and your customers.