Why opt for cloud CRM

It has been determined that, with cloud CRM, businesses have seen a significant positive impact on their development, competitiveness and overall customer experience. So, let’s take a closer look at the advantages of cloud-based CRM solutions in comparison to legacy systems.

Integration

In order to better understand their customers’ needs and improve their efficiency, businesses often seek to integrate customer service and their business data with a CRM system. With on premise solutions, this was really difficult to accomplish. Now though, with cloud technology, the process has been significantly simplified. Standardized APIs enable integration on all different levels, either the goal is to integrate the platform with an external system, or the opposite. Thanks to cloud CRM, businesses can now enjoy a stable integration, no matter what, which was far from being true with on premise CRM.

Quicker and improved scalability

Cloud CRM provides remarkable flexibility, allowing businesses to easily scale the range of their operations, for example by opening new offices in different countries or adding hundreds of new users or a new module, without any of that interfering with their day-to-day functions. Cloud CRM offers businesses the reassuring confidence that they will be able to expand quicker, in a short amount of time, without facing any technical or other issues that could adversely affect their operation.

Extremely short deployment time

In a highly competitive and ever-changing environment, you need to be able to respond equally quickly. And this is yet another area where cloud CRM systems can be your ally, given that they are really easy to deploy, regardless of the size of your business. On premise systems on the other hand, require extensive efforts on both hardware and software level.

Safety

Contrary to the (until recently) predominant belief, cloud offers an undoubtedly safer environment in comparison to on premise systems. Today, when safety concerns are greater than ever, cloud CRM can ensure that your business will comply with the highest levels of security and privacy requirements, with minimum configuration effort. The necessary security certifications are now a requirement.

Unlimited access

Thanks to cloud CRM, you can now access customer data from anywhere in the world, at any given time and from any device you may be using. In simple terms, you do no longer need to stay late in the office whenever something comes up. Similarly, your customers can enjoy access to your services any time they want, since cloud servers capture all the necessary details from the very first time a customer logs in.