Cloud CRM as a valuable tool for business and customers

Cloud CRM solutions have emerged as business success factors, especially in the pandemic era when customer experience has become extremely important. Whether your business has 10 or 100 employees, CRM tools are proving pivotal in establishing solid relationships with customers, providing them with a seamless experience.

Gone are the days when CRM was considered a difficult to manage tool that required exclusive installation and maintenance by IT. Nowadays, businesses choose cloud CRM in order to take advantage of the cloud’s infinite possibilities.

Installation and management

The installation of cloud CRM is easy, allowing for rapid and reliable operation of the system. Therefore, the presence of dedicated staff is not required for system installation and maintenance, as the vendor manages the CRM tools remotely, which allows IT teams to focus on more profitable activities.

Seamless collaboration

Given that businesses and employees often operate from remote locations around the world, having access to valuable data and information is critical for effective collaboration and faster decision-making. One of the major advantages of cloud CRM is that information is always available, which proved to be a lifesaver in the midst of the pandemic. In cases where an important change or an emergency sale needs to be made while on the move, or when you need to track a contact’s phone number or a revised proposal while out of the office, etc., seamless access to CRM data will ensure a smooth operation.

Cost efficiency

Moving to cloud CRM is a smart choice as it helps businesses to outsource the work to an external partner at a certain cost, avoiding the large initial investment in infrastructure. Another important advantage of using a cloud solution is that it will prove to be cost-effective in the long run. When your solution resides on the cloud, you eliminate the costs associated with purchasing hardware and servers, as well as maintenance, security, and other factors. Cloud CRM usually operates on a subscription-based model, which requires a minimal initial investment, thus minimizing the risks of unexpected costs.

Security

Given the frequency of cyber-attacks, security remains one of the most important concerns of our time. Cloud services offer high-quality security, thanks to sophisticated features that can protect your sensitive information and data security. Multiple backups ensure that you can restore your valuable data in the event of a problem. Cloud CRM upgrades encryption with automated backup policies and integrated data recovery planning.

Easy integration

Cloud CRM has tools with features that make it compatible with the latest standards and needs, enhancing collaboration and productivity.