The 6 advantages of cloud CRM

CRM technology is the backbone of business operations, offering a number of essential features that enable effective management of customer relationships. At the heart of it all is contact management, to maintain an organized database of details, customers and so on. Let’s look at the 6 key advantages of this solution.

Work from anywhere

Unlike traditional CRM systems, which can only be accessed from the office during working hours, round-the-clock access is arguably the biggest advantage of a cloud-based CRM. By offering access to the system from anywhere (from the office or on the way home and from any device – desktop, laptop, smartphone or tablet), cloud CRM enables various teams to get the information they need, ultimately improving the efficiency of business processes. Cloud CRM offers seamless round-the-clock access to the central database.

Easy installation

Most businesses fear that installing a CRM is a complicated process, but this is not the case with cloud CRM as it is up and running in no time. All you really need is an Internet connection. Once you are online, you will immediately start using the software, making the most of its features. There is no need to install additional hardware, pay for server and software maintenance, have an IT team always available on-site, or worry about complex installations, data transfer or even updates, as all this is taken care of by the provider.

Cost-effective

In traditional CRM systems, the initial investment was the main concern. Like other cloud solutions, cloud-based CRMs operate on a pay-as-you-go subscription model. With minimal initial investment, these systems reduce risk and allow smaller businesses to achieve economies of scale earlier. Since small businesses are not likely to spend large amounts of money on a corporate system, smaller installments help them to utilize the many opportunities available, while improving their profitability.

Secure

Contrary to the belief that cloud solutions are not very secure, companies offering cloud CRM take security very seriously. With advanced automated backup policies and powerful data recovery capabilities, providers are upgrading cybersecurity. In addition, you can further improve security and data protection by using two-step authentication and strong passwords, which is an important requirement for GDPR compliance.

Flexibility

With different businesses having different CRM needs, cloud-based CRM will adapt to your needs. While small businesses can start with core features to help them with their current operations, they can add more capacity and new features as they grow. Cloud CRMs are instantly updated to meet new needs. They also guarantee 24×7 access to the system, giving employees the flexibility and freedom to do what they need to do.

Simple integration

Traditional on-premise solutions cannot offer the flexibility and integration that most businesses require. A cloud CRM can easily integrate with other applications and software, such as email programs and productivity tools, allowing you to seamlessly perform tasks and achieve the required end-to-end transparency across the entire sales pipeline.