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SOFTONE Group: Strategic partnership with webhotelier|primalres, the top hotel solutions provider

January 31, 2023

News & Events

The deal between the leading cloud business software provider and one of the most prominent travel technology companies in Europe, lays the foundations for the digital transformation of hotel sector businesses.

SOFTONE Group, the largest provider of cloud-based business software solutions in Greece, announces a strategic partnership with webhotelier|primalres, a leading developer and provider of innovative and trusted travel technology solutions, with more than 16.000 installations in 9.000+ hotels in 38 countries.

This collaboration will focus on the promotion of Hotelizer Cloud PMS through the network of SOFTONE partners and will cover the markets of Greece, Romania and Bulgaria. The partnership of the two companies for the integration and joint promotion of their solutions, will fully cover the digital needs of hotel businesses with the most advanced and best in class solutions, from electronic distribution, booking management and front-desk operation to the full support of back-office processes.

The Hotelizer Cloud PMS by webhotelier|primalres is a new, entirely Greek, innovative property management system, using cutting-edge technologies and an extremely user-friendly interface to fully cover the needs of every hotel regardless of its size. As part of the Group webhotelier|primalres applications’ portfolio, it is automatically interconnected and entirely compatible with the primalRES channel manager and WebHotelier booking engine applications, while being easy to activate and ready for immediate use. Hotel owners and managers can simplify their day-to-day tasks and increase their efficiency, as they will be using (through one platform) both the WebHotelier system -undoubtedly the best booking engine for direct bookings- and the optimal primalRES channel management solution.

Through the integration of Hotelizer Cloud PMS with the leading SOFTONE Group solutions such as the Soft1 Cloud ERP, the PBS ONE accounting suite, the EINVOICING service and the retail checkout solution GO Retail on Cloud, each hotel business fully automates all aspects of its commercial management (including F&B and retail cash register requirements) as well as accounting and payroll management, while achieving certified electronic invoicing and meeting legislative requirements such as myDATA and the Digital Employee Card.

The CEO of the SOFTONE Group of Companies, Panos Martinis, noted: “SOFTONE has proven that it is the software company in Greece that leads digital transformation in the Greek market. The strategic partnership with webhotelier|primalres, an internationally acclaimed and pioneering company in the field of hotel solutions, falls under this context. With this partnership, we leverage our wide network of partners and address the rapidly evolving hospitality industry by offering Hotelizer, the most advanced, cloud-based PMS solution. At the same time, in addition to PMS, we offer the best in class SOFTONE and webhotelier|primalres solutions, with strong know-how and cutting-edge cloud technologies that fully cover the needs of every hotel business. We are proud of this collaboration and the fundamental revolution it brings to the entire daily operation of hotel businesses.”

On his part, the CEO of the webhotelier|primalres Group, Panagiotis Kontozamanis, stated: “We are particularly happy about the strategic partnership with SOFTONE, to jointly promote Hotelizer Cloud PMS, an innovative Property Management System. With SOFTONE, a leading business software company in Greece, we are united by a common vision: To offer Greek tourism businesses integrated solutions that will contribute decisively to their digital transformation.”


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