Company name



Soft Drinks

Application replaced

Custom ERP

Soft1 application

Soft1 360

Implemented by


Loux Marlafekas SA

Loux holds the second place slot in the soft drinks and juices market in Greece. It is the only Greek company (in the industry) operating a fully integrated production line that guarantees total quality control: from the harvesting and sorting of raw materials to the bottling and merchandising at the point of sale. Having three privately owned production, bottling and distribution plants as well as a new, well-equipped logistics centre, Loux produces and distributes a full range of refreshments and juices through a wide network of 450+ representatives. Meanwhile, in recent years, the company successfully exports its products to USA, Canada, Australia, Germany, Italy and Cyprus.

  • Install a more up-to-date business software solution
  • Incorporate critical business processes in a single platform
  • Efficiently support a wide network of representatives and wholesalers in the Greek region
  • Successfully monitor all corporate assets granted to business representatives and manage all contracts
  • Streamline daily key sales processes
  • Provide sales people with instant access to customer data, whenever needed

  • Implemented the “Soft1 360” enterprise mobility platform to automate sales procedures
  • Utilized powerful CRM functionality to manage all meeting-related tasks in the field, via tablet or smartphone
  • Delivered a vast array of features to simplify the performance of daily tasks (order taking, merchandising, questionnaire management, customer support, lead management)
  • Ensured audit trails of all sales interactions along with their geographical location
  • Incorporated advanced task management tools such as meeting scheduling, route planning (on Google maps), route mileage etc.
  • Utilized offline mode for seamless system operation even in cases of internet disconnection
  • Integrated Soft1 360 with the main CRM installation to speed up customer data collection
  • Provided real-time monitoring of assets (refrigerators, shelves and promotional material) granted to distributors, wholesalers and retailers, via photo and video capture

    Significant time and operating cost savings
  • Improved day-to-day sales performance
  • Optimized scheduling and task management
  • Improved customer service, resulting into higher customer satisfaction score
  • Real-time collection, processing and evaluation of -both quantitative and qualitative- customer data
  • Real-time sales performance monitoring
  • Efficient lead management
  • Improved decision-making processes and faster problem solving

Find out how Soft1 can help your business grow faster

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